This will be short because if you read my last blog you will know I don't like blogging - but I understand it's important so here we go!
Any artist that comes to the studio I will encourage to make a simple video to go with their song since video is so important nowadays.
Matilda really doesn't need any encouragement to make a video though and has made lots with me and other studios now. The one linked too here though is very cool and took very few takes to perfect both in the singing and the filming. All we decided the song needed was some simple shots of Matilda singing the song in the studio with plain background and moody lighting - sounds simple but achieving this requires a heap of stuff - lots of lights for a start. Towards the end of filming we threw in the idea of just showing Matilda walking onto set and make a few adjustments to the gear. Some of these moments are added to the song so the viewer gets to see Matilda in a different way. It's not a new technique or anything but really works well with the sentiment of the song. Check it out: